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The Sales Tactic That Kills Trust-Based Brands
[ Read More ]: The Sales Tactic That Kills Trust-Based BrandsA message shows up on LinkedIn. Someone’s read your work. They ask a genuinely good question — the kind that makes you think: “finally, someone…
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Say What You Do, Do What You Say
[ Read More ]: Say What You Do, Do What You SayI get pitches almost daily for systems to help me as a solopreneur increase sales. Falling back on my training as a coach to be…
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TL;DR Is Costing SMB Leaders More Than They Think
[ Read More ]: TL;DR Is Costing SMB Leaders More Than They ThinkWhen how you operate in your personal life bleeds into your professional life, it’s often hard to know what boundaries are needed and where to…
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Every Project Has Its Own Vibe. Not Every Project Has a Northstar.
[ Read More ]: Every Project Has Its Own Vibe. Not Every Project Has a Northstar.The Word That Started This Not long ago, I was in a conversation with someone about real estate. At one point she said, “I feel…
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Unlocking Purpose: You Already See It — Now Act On It (Part 3)
[ Read More ]: Unlocking Purpose: You Already See It — Now Act On It (Part 3)A 3 Part Series In Part 1, we named the trap: the reactive, painful, two-month crisis that hits every time a role needs to be…
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The Retention Fix: Valuing Human Capital (Part 2)
[ Read More ]: The Retention Fix: Valuing Human Capital (Part 2)At its heart, retention boils down to fundamental human needs: belonging, purpose, and value. These echo Maslow’s hierarchy—once safety needs (like a fair wage) are…
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The SMB Hiring Trap: The 2-Month Crisis (Part 1)
[ Read More ]: The SMB Hiring Trap: The 2-Month Crisis (Part 1)There are two situations when hiring creates panic for a small business owner. The first is the one we all dread. The email lands in…
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Leading Through Transition: Creating Action Plans for Change
[ Read More ]: Leading Through Transition: Creating Action Plans for ChangeEvery leader eventually stands at the edge of a transition. It might be a market shift, a new project, or a global crisis. Staring into…
