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Why “Getting More Clients” Is the Wrong Pitch
[ Read More ]: Why “Getting More Clients” Is the Wrong PitchAnother day, another similar pitch: “We’ll get you X number of new clients in X number of days.” Swap the word “clients” for the term…
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Identifying a Need Created by Isolation
[ Read More ]: Identifying a Need Created by IsolationWhen I was the CEO of DragonDev there was one role I never fully knew I needed and when I finally recognized it – I…
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The Sales Tactic That Kills Trust-Based Brands
[ Read More ]: The Sales Tactic That Kills Trust-Based BrandsA message shows up on LinkedIn. Someone’s read your work. They ask a genuinely good question — the kind that makes you think: “finally, someone…
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Say What You Do, Do What You Say
[ Read More ]: Say What You Do, Do What You SayI get pitches almost daily for systems to help me as a solopreneur increase sales. Falling back on my training as a coach to be…
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TL;DR Is Costing SMB Leaders More Than They Think
[ Read More ]: TL;DR Is Costing SMB Leaders More Than They ThinkWhen how you operate in your personal life bleeds into your professional life, it’s often hard to know what boundaries are needed and where to…
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Every Project Has Its Own Vibe. Not Every Project Has a Northstar.
[ Read More ]: Every Project Has Its Own Vibe. Not Every Project Has a Northstar.The Word That Started This Not long ago, I was in a conversation with someone about real estate. At one point she said, “I feel…
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Unlocking Purpose: You Already See It — Now Act On It (Part 3)
[ Read More ]: Unlocking Purpose: You Already See It — Now Act On It (Part 3)A 3 Part Series In Part 1, we named the trap: the reactive, painful, two-month crisis that hits every time a role needs to be…
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The Retention Fix: Valuing Human Capital (Part 2)
[ Read More ]: The Retention Fix: Valuing Human Capital (Part 2)At its heart, retention boils down to fundamental human needs: belonging, purpose, and value. These echo Maslow’s hierarchy—once safety needs (like a fair wage) are…
