Category: SMBs
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Say What You Do, Do What You Say
I get pitches almost daily for systems to help me as a solopreneur increase sales. Falling back on…
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TL;DR Is Costing SMB Leaders More Than They Think
When how you operate in your personal life bleeds into your professional life, it’s often hard to know…
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Every Project Has Its Own Vibe. Not Every Project Has a Northstar.
The Word That Started This Not long ago, I was in a conversation with someone about real estate.…
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Unlocking Purpose: You Already See It — Now Act On It (Part 3)
A 3 Part Series In Part 1, we named the trap: the reactive, painful, two-month crisis that hits…
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The Retention Fix: Valuing Human Capital (Part 2)
At its heart, retention boils down to fundamental human needs: belonging, purpose, and value. These echo Maslow’s hierarchy—once…
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The SMB Hiring Trap: The 2-Month Crisis (Part 1)
There are two situations when hiring creates panic for a small business owner. The first is the one…
