Category: Tools
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Why “Getting More Clients” Is the Wrong Pitch
Another day, another similar pitch: “We’ll get you X number of new clients in X number of days.”…
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Identifying a Need Created by Isolation
When I was the CEO of DragonDev there was one role I never fully knew I needed and…
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Every Project Has Its Own Vibe. Not Every Project Has a Northstar.
The Word That Started This Not long ago, I was in a conversation with someone about real estate.…
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Unlocking Purpose: You Already See It — Now Act On It (Part 3)
A 3 Part Series In Part 1, we named the trap: the reactive, painful, two-month crisis that hits…
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They’re Selling a System. What is Needed: the Human Element.
If you’re a business owner, your inbox likely contains a daily parade of pitches for AI-powered “systems” promising…






